Promoting NFT on Twitter: 5 working rules

Digital art is an actively developing trend with a good future prospect. Artists who create art content see great opportunities for creative development in tokens. The best way to promote NFT is to use social networks. In our review we will dwell on the peculiarities of working in Twitter.

Why Twitter?

Twitter is a popular platform, the users of which are interested in digital content. It is easy to find information about any blockchain projects on the social network. Contests, retweets and other social activity take place through Twitter.

Through the Twitter account, participants buy and sell tokens. The platform supports the connection of cryptocurrencies and allows transactions between users. The social network has its own solution (Square) for storing digital currencies. An NFT avatar can be attached to a personal account.

Promotion rules

Promoting digital art is easiest to start with on Twitter. The platform provides features that help to increase followers and potential customers. There are 5 tips to promote NFT effectively.

Look for partners

Partnerships are the main element to develop a project. The more partners, the better the promotion. This increases the audience that is interested in acquiring tokens. People you know will publish posts on their pages and blogs, so it is recommended to invite friends and colleagues to Twitter.

The more famous a person is, the more trustworthy he or she will be. You can invite famous artists or partners. People only buy things that are popular and have positive reviews. If an NFT is bought by a media person, other users will not be afraid and will take the risk.

NFT promotions

Free distribution of digital content is not a bad way to attract an audience. If you want to increase interest in the project, you can raffle off a collection or sell tokens for a small price. Users are happy to sign up and promote projects that offer substantial rewards.

A well-thought-out content plan

For quality promotion you need to create and publish posts. Texts are designed in such a way that the target audience does not mistake them for spam. If you fill the channel with advertising messages, readers will leave it.

It is important to balance advertising with informative and entertaining posts. You can share interesting life stories about creating digital content or collecting tokens. To increase your audience, add hashtags to your posts.

Communicate with your audience

Parties are a great option for promoting the channel. The speaker communicates with other participants. Chat rooms are good for answering questions and talking about creating digital content. Such events help build relationships with the audience and find buyers for NFT.

To attract more listeners to the party, we recommend organising a raffle for prizes. For example, an art token for an avatar. Gifts of varying value are given for retweeting, for inviting new participants or for active participation in a discussion.

Targeted advertising

Advertising on Twitter is expensive. Targeting is ideal for established brands who already have a loyal audience. In order for the campaign to work, you need to prepare (“warm up”) the audience beforehand. Targeting has no effect on “cold” readers. Ads are run after the first four recommendations of the promotion rules have been met.