Regular content without fatigue: advice from a popular blogger

Regular publications, posts and shoots lead to emotional burnout. After a few days of hard work, you don’t feel like doing anything, and your favourite website or group gradually gets covered in dust. What do you need to do to blog regularly? This article tells you how to avoid such a state.

Work with your theme

It’s better to work with a topic you know and understand. It is easier for a professional in his or her business to share information about something that is close to him or her. A topic that is not interesting or alien requires a lot of effort from the blogger. If a person has to write often and a lot, burnout occurs after a few days.

When choosing a topic for a blog, we recommend asking yourself three questions:

1. What do you like to do?
2. What do you consider yourself an expert in?
3. What kind of work are people willing to pay money for?

A topic that answers all three questions is ideal. Even if the issue has been discussed from cover to cover, it is important to find an open niche. Information that is already known can be presented in an original way to interest readers.

The right audience

The challenge for the blogger is to know the target audience for whom he writes and understand their interests. For example, a wedding photographer’s blog focuses on brides. You could put up a selection of films about the wedding or tell a funny story from the occasion.

If the blogger knows the target audience, it is easier to select content. By understanding their subscribers, the author creates and posts only the information that is of interest to each of their readers. In this case, you don’t have to put a lot of effort into blogging, threatening emotional burnout.

How to come up with topics for publications

The easiest way is to monitor the Internet every day for interesting news on the topic. Be sure to discuss the problem with your subscribers, comparing the current state of affairs with what happened before. If you find a contradiction, readers will actively join the discussion.

Topics can be found from events in the blogger’s life or from live observation of others. Subscribers like to relax, so post funny content more often. Funny and comical stories should relate to the main topic. 

Work every day

For a blog to grow, it’s important to work every day. For example, a photographer should create content even when meeting friends. Feel free to take pictures of loved ones or yourself. After processing the photos, you can describe how you felt at the wedding. Remember that people are always curious to know what’s on the minds of others.

By taking photos regularly, the blogger gets used to their daily work. In a few months, a substantial archive will have been amassed. Even if you get tired of maintaining it, there is already content ready to be published.

If an interesting idea comes up, you are advised to capture it immediately. Are you running a business blog? Write about your life. Provided, of course, that the theme of the publication is consistent with the direction of the page. Subscribers are always interested to know news about the life of their favorite blogger.

If the article is voluminous, it is better to divide it into 2-3 short essays. In this case you get several small ones instead of one huge post. Each post concludes with the phrase “to be continued”.

You don’t have to publish articles or in-depth reviews every day. You can use different genres in your blog. For example, put up translations, compilations or discussion posts. Subscribers enjoy reading interviews with interesting conversationalists. 

More life

Life content is in vogue right now. Readers want to experience all the emotions together with their favourite blogger. No one believes in perfect pictures like in the movies anymore. It’s important to move away from artificiality and subscribers will reach out. When communicating with people, you don’t need a mask to hide the author’s true self.