social media analytics and statistics

How to distinguish analytics from social media statistics and monitoring

Groups and communities on social media help companies maintain relationships with customers, additionally attracting new customers. To get the most out of the platforms, it is important to understand which direction to take. This is done by collecting and analysing information. Network monitoring helps gather all mentions of a firm, while statistics provide data on user activity on the network. Analytics is used to automate all processes.

The difference between analytics and statistics

In social networks, statistics is used to analyze user actions. It researches users by taking into account their interests and demographics by profile. The processes take place automatically.

Statistics examines subscriber activity, audience reach and primary sources of conversions. The service helps determine the number of readers on different platforms. The information is categorized according to:

  • activity;
  • gender;
  • age.

Network analytics is a service that is used to select the right site for your business. It makes it easy to view current information about the audience, which makes it easier to build an SMM strategy. A detailed evaluation helps to determine the relationship between published content and reactions to it.

How to distinguish analytics from statistics

The difference between analytics and monitoring

On social media, users post a lot of information. In a sea of data, a firm must search for feedback and any mentions of its products. Companies need to understand how the audience feels about their service or product.

Monitoring is used to gather information according to parameters set by the user. The service is used to monitor people’s opinions and to correct reputations. The firm monitors product mentions and responds to audience needs. Analytics in this case answers questions (why, how, why).

Analytics services

Social media helps companies get as much information about their target audience as possible. Analysis of platforms makes it easier to find people interested in a firm’s product. Feedback from users identifies the reasons that deter purchase. Competitor content monitoring is needed to change the promotion strategy, and statistics reflect the effectiveness of marketing.

Social media analytics processes huge amounts of information. Special services can reduce processing time and labor costs. Each of them has its own strengths and weaknesses, which is worth knowing.

DataFan is a universal statistical service that works with VK and Facebook, Odnoklassniki and Insta. It collects information from different accounts and presents it in handy reports. The platform periodically updates the data, so the user doesn’t need to jump to different tabs.

Pepper.Ninja is useful for theme groups. The service analyzes and generates information about subscribers. Additionally, it collects competitors’ content and filters by reactions.

All social networks have their own built-in statistics. Of course, it is not as convenient and user-friendly as the paid services. The collection and analysis is done manually, and the data is transferred to Excel. The process will take more time and effort from the user.