How to promote a Facebook page: step-by-step promotion instructions
Social media is a great way to promote your business. Facebook is best suited for this purpose. Within the social network there are a huge number of tools to increase your audience and control traffic. In this article we’ll analyze the algorithm for promoting a page on the popular platform, step by step.
Account design
The visual appearance of an account is an important element on Facebook. Full-fledged promotion depends on the look and feel of your profile. It’s important to choose an aesthetically pleasing design that aligns with the theme of your business.
It is easier to use an ordinary static image as a cover. The picture should be consistent with the logo. When choosing a picture, focus on widescreen monitors. Animated designs are only available for commercial accounts.
Avatar is harmonised with the cover and profile. Static Facebook image size is 170*170 pixels. Animated pictures are only available for personal pages and are installed from the mobile app. An avatar can blend in with the design of the page.
For users to remember the company, we recommend using a short account address. It can be either the name or nickname of the owner (blogger) or the company name in Latin characters. The parameter is set up in the “Info” section.
If there is no time to create an interface for the page, ready-made Facebook templates are used. The platform offers several design variants oriented towards specific destinations and themes. The ready-made design can be customized to your requirements.
A lead-generating button is an important component to promote a Facebook page. Several action templates are available on the social network, such as “Contact us”. The element helps keep track of statistics.
Customizing your page
The more information a profile contains, the more trust users place in the company. It’s important to fill out all the fields as informatively as possible. People upload photos, videos of themselves and the company to Facebook.
An Instagram account can be linked to a Facebook profile. After linking, the user has access to statistics services and the ability to work with advertising on both platforms. Promoting one page, content is duplicated in the second.
When promoting a Facebook group, it is important to link it to a personal account. This helps to increase the reach of users on both profiles. The administrator can publish and communicate both from his own page and from the corporate one.
Promoting the group depends on the audience. Increase the number of subscribers by inviting friends. When promoting a Facebook group, it is worth using a list of personal contacts. To increase the stats, you can subtly ask them to like the page.
It’s easy to set up automatic replies to questions on Facebook. This option can be found in the “Messaging” section. If a company is represented on many platforms, you can redirect traffic to Facebook via online chat. By the way, you can include links to other social networks and sites in your profile.
Content and publications
Regularity, uniqueness and quality are the main rules of profile promotion. A person who subscribes to a page wants to read useful information. If the content is published infrequently, the user will stop visiting the page. It is important to keep the account “alive” by posting articles, photos or videos every day. Popular posts should be fixed at the top.
It is easy to set up shop on Facebook using ready-made templates. To acquaint the audience with the products, product cards can be displayed on the page. Make sure to use high-quality images, which are supplemented with detailed information about the characteristics.
Facebook has convenient and accessible targeting advertising. When launching a campaign, it is important to fine-tune the users who are interested in the topic of the group. Both geolocation and audience activity or interest can be targeted.